Memorandum Circular No. 156




MALACAÑAN PALACE MANILA BY THE PRESIDENT OF THE PHILIPPINES [ MEMORANDUM CIRCULAR NO. 156, April 14, 2008 ] DIRECTING ALL HEADS OF GOVERNMENT AGENCIES AND GOVERNMENT-OWNED AND CONTROLLED CORPORATIONS TO ADOPT THE ANTI-POVERTY BRANDS OF PRESIDENT GLORIA MACAPAGAL ARROYO In compliance with the instructions of President Gloria Macapagal Arroyo during the NEDA Cabinet Group Meeting on 29 January 2008, all government agencies and government - owned and controlled corporations are hereby directed to adopt the Anti-Poverty brands: Labanan and Kahirapan and Ramdam and Kaunlaran in all their print, radio, television and outdoor information materials. Furthermore, sub-brands such as: Pagkain sa Bawat Mesa, Isulong and Karunungan, Alagaan and Kalusugan and Tapusin and mga Daan Tungo sa Kaunlaran are to be used when applicable.1âшphi1 The Philippine Information Agency (PIA) is tasked to implement this branding campaign. As such, all agencies of government, including local chief executives of local government units, are enjoined to coordinate with the PIA Secretary in the implementation of this directive. This Memorandum Circular shall take effect immediately. Done in the City of Manila, this 18th day of April, in the year of Our Lord, Two Thousand Eight. By authority of the President: (Sgd.) EDUARDO R. ERMITA Executive Secretary The Lawphil Project - Arellano Law Foundation