MALACAÑAN PALACE
MANILA

BY THE PRESIDENT OF THE PHILIPPINES

[ MEMORANDUM CIRCULAR No. 79, s. 1964, August 24, 1964 ]

URGING ATTENDANCE IN THE FIRST WORKSHOP SEMINAR ON RURAL DEVELOPMENT BROADCASTING.

The Communications Coordinating Council, an organization of mass communications experts of the government, including the private sectors, will conduct its first workshop seminar on rural development broadcasting at the PACD Training Center in Los Baņos, Laguna, from August 31 to September 4, 1964. Its principal objective is to improve the quality of agricultural and community development type programs currently aired by an estimated 90 radio stations in the country today.

The potential of a radio broadcasting plant as an educational tool is very great. It is an effective medium of mass communications that reaches even the remotest area of our sitios and barrios. Through it our countrymen can be guided on the advanced techniques and progressive methods of agriculture and farming which are basic if we are to attain a higher standard of living for the masses of our people.

All departments, bureaus and offices, including government owned or controlled corporations, which utilize radio facilities in the attainment of their objectives are hereby urged to send to this seminar such number of employees engaged in radio work as may not unduly hamper the normal function of said offices. Their attendance shall be on official time.

The participants shall submit a report to their respective agency heads of their attendance and participation in the seminar.1âшphi1

By authority of the President:

CALIXTO O. ZALDIVAR
Acting Executive Secretary

Manila, August 24, 1964


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